Sir Tim Smit KBE
Rock ‘n’ roll regenerator
Co-founder & Executive Vice Chairman of the Eden Project
“Sustainability is not about sandals and nut cutlets, it’s about good business practice and the citizenship values of the future”
Can the future be sustainable and also fun? Gold and platinum disc-awarded music producer Tim Smit applied his talent for entertainment to science when he co-founded the Eden Project in Cornwall. Once a sterile clay pit, Eden is now a cradle of life containing world-class horticulture and startling architecture that uses art, drama, and storytelling to engage people in local regeneration. Tim is working towards having an Eden Project on every inhabited continent by 2025.