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John Elkington

WASTE

Ismaël Essome Ebone

Cameroon’s recycling revolutionary

Founder and CEO of Madiba & Nature

“Plastic has become an invasive species and is the scourge of the 21st century.”

Winner of the UN Clean Marine Award, Ismaël Essome Ebone is the young entrepreneur behind Cameroonian nonprofit Madiba & Nature, which uses plastic waste to build ecological canoes that support fishing communities. Find out why fishermen laughed when Ismaël first ventured out in his ‘ecoboat’ made of recycled plastic bottles – and how he shut them up. This is the circular economy in action.

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