Carolina Álvarez-Ossorio
Marketing with purpose
Head of Marketing & Communications, Ecoalf
“A fantastic product needs to have a story, but above all needs to have a positive impact.”
Over 12 years of marketing experience in global luxury beauty and lifestyle brands made Carolina realise what truly matters: “how you do things and people.” She started her career in Estée Lauder Companies and after developing products and international campaigns designed on individual needs, today she says that her focus shifted towards “putting our feet down and understanding what’s happening in the world.” Now at the head of the Marketing and Communications team at Ecoalf, Carolina works to stop the fashion industry’s careless exploitation of our natural resources and provide knowledge and inspiration for everyday people to “do things in a different way, in a better way.”
Carolina will join us live as a remote guest and will interact with the festival audience.